LEMKEN
11. July 2024
TEORANT
11. July 2024
Cawö Textil GmbH & Co. KG has been manufacturing high-quality home textiles for more than 70 years. The company has earned a reputation for quality and tradition and offers a wide range of products such as towels, bathrobes and bath rugs.
The Challenge
The Cawö webshop offers a wide range of home textiles. In contrast to brick-and-mortar stores, however, online customers cannot touch or physically inspect the products. Since feel, colour and fit often play a decisive role in the purchase decision of textiles, it is particularly important for CAWÖ to present these characteristics realistically online.The Solution
In order to master the challenge and ensure an outstanding virtual shopping experience, it is essential to present the items in a high-quality and authentic manner. Quality plays a decisive role here. It is additionally important to design the webshop in a structured and professional manner, especially with a large variety of products. One method of achieving this is to ensure a uniform product presentation. To do this, the textiles are clipped in post-production and the background is then colored uniformly according to requirements.Product Photography - Traditional
In e-commerce, clipping images is a fundamental technique for presenting products in the best way possible. By accurately removing the background, the details of home textiles and decorative items are highlighted, which improves the perception of the products. In addition, clipping the photos helps to convey a professional appearance that reflects the quality and effort with which the products are presented.
Product Photography on Bust
On bust or hollow man photography is a particularly popular method of display in the clothing industry. The clothing is presented on a bust so that customers can easily assess not only the fit and cut, but also the drape of the fabric. This gives them an idea of how the bathrobe might look on their bodies even before ordering and fitting.
#Clipping // #Image editing //#On Bust // #Hollowman // #Photo production // #Product photography
