eye-dropper White Balance

What is white balance?

In image processing, white balance refers to the process of adjusting the values of the tones in the image in order to createnatural coloration of your choice.

To create a white balance, the image editor selects a pixel to display the ideal white of the image. In doing so, the image editor adjusts the surrounding pixels to the changed color balance. This intensifies color effects of the image. Often, the color range is shifted between the tonal values of red and yellow.

This method is particularly effective for processing skin tones and can therefore enhance the expressiveness of the image. The white balance can change the mood and perception of an image. Bluish tones can evoke melancholic emotions, while warmer tones, such as red or yellow, can generate feelings of happiness or energy.

Examples: Image editors often adjust the color cast if the original lighting in the photo does not capture the desired mood or atmosphere. Unwanted color casts can also be reduced.

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mediaboxx is your full-service partner for complete digital image processing and photo production. Attractive prices, time savings and large quantities in the usual top quality to which you are accustomed.

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Our flexible, experienced team is made up of highly-trained experts. Tried and tested processes and software-based workflow management guarantee efficient, time-conserving order processing for large volumes of images, at premium quality.

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