LGL Haushaltswaren – mediaboxx.com

EVER ENERGY®

4. July 2024

ZOO Royal

5. July 2024

LGL Haushaltswaren GmbH is a family-run trade company that sells a selection of health-promoting products in its webshop, following the principle "Länger Gesund Leben" (German for "Living Longer and Healthier").

The Challenge

LGL pursues a simple goal with its products: to promote and maintain the health of its customers. Products such as heating mats and kidney warmers are often associated with the preconception that they are primarily intended for the elderly. In reality, however, this is not the case. The challenge was therefore not only to present the products in detail to give customers a comprehensive impression, but also to demonstrate that the products are suitable for people of all ages.

The Solution

The solution was a large-scale photo production on a set rented particularly for the occasion. Particular attention was paid to fresh colors and a modern style in the choice of furnishings and space, which also appeals to the younger target group of online shoppers and awakens the desire to use the products.

Product Photography – Mood

By displaying products in mood images, items that do not attract much attention on their own can be attractively presented. Mood images are visually more appealing to customers than traditional product photos and allow items to be presented in an eye-catching and modern way.

Product Photography with Model

Products appear even more vivid and appealing when they are presented in real usage situations directly on the model. Customers not only gain a visual impression of the healthcare products, but are also able to better imagine how they can use them themselves to improve their health.

Product Photography - Traditional

The detailed views of the products provide a comprehensive all-round impression of the heating mats and kidney warmers. The high-quality images, which have been clipped after photo production, highlight the details of the products in order to provide online customers with a precise product view and increase customer satisfaction.