360° // 3D // Image editing // Photo production // On Bust // On Model // Video production
BAUHAUS
ONEFULFILLMENT
4. July 2024
The trading company BAUHAUS is represented in 19 European countries with 290 specialist stores and an online store. The hardware store chain's assortment includes products for workshops, homes and gardens and also offers a wide range of supplementary services.
The Challenge
BAUHAUS sells a large product range of more than 120,000 items in its online store. In contrast to bricks-and-mortar retail, however, online customers are not able to touch and physically inspect products. In order to overcome this obstacle and guarantee customers a first-class virtual shopping experience, each item needs to be presented in a realistic and authentic way and in the highest quality. Not only does visually appealing content attract the attention of potential customers, it also increases their desire to buy.The Solution
In order to ensure a high level of customer satisfaction among BAUHAUS customers, a high-quality, authentic presentation of the articles was necessary. This was ensured through various photo and video productions with subsequent professional editing.Photo Production on Model
The photo production on the model gives the brand a face and the products personality. These product images are particularly important for potential customers to see how the item of clothing looks on people.
Product Photography on Bust
The practice of On Bust or Hollowman photography brings workwear to life. Thanks to this realistic representation, customers are able to better visualize the cut, fit and proportions of the garment.
360°
The use of 360° photography enables a highly resolved and detailed virtual view of BAUHAUS products from all angles. This allows customers to examine the products and get an accurate picture of the shape, color and details before making a purchase decision. This helps to increase customer satisfaction and enhance their confidence in your brand.
Video Production
High-quality product and model videos inspire customers with a more realistic depiction of fabrics and colors. The videos convey more emotion and a positive feeling to the consumer as well as an accurate and realistic impression of the clothing. Google also prefers sites with integrated videos, which can lead to an increase in visibility and findability. In addition, video formats are often suitable for use in social media.3D
Colourfast 3D views with high-resolution details depict the products faithfully and three-dimensionally on the website. The 3D models also work on all mobile devices or via an app in virtual showrooms. This allows customers to examine the BAUHAUS cutter knife from different angles and see its precise details. The realistic representation not only makes it easier to assess the shape and size of the knife. It also gives customers a better understanding of the quality and functionality of the product.#3D // #360° // #Clipping // #OnBust // #Hollowman // #OnModel // #Fashion videos // #Model videos // #Photo production //#Video production //#Fashion photography
