Esteem is a fashion label from Karlsruhe that specializes in modern, casual clothing in an urban style. In addition to its retail store in Karlsruhe, the label sells fashion in its online store and is also represented on selected online marketplaces. As a young fashion brand, ESTEEM has to assert itself alongside strong players in the textile industry. In addition to expressive model images, high-quality product images are of great importance. This need is reinforced by the fact that the company is trying to gain recognition via its own webshop and online marketplaces. A proper, professional internet presence across all channels is therefore particularly important.