ESTEEM
5. July 2024
LEMKEN
11. July 2024
GRÄWE is a third-generation family business that manufactures high-quality kitchen accessories and household goods sold via its own webshop. Besides a diverse selection of knives, the range also includes cutlery, chopping boards, kitchen gadgets and other accessories.
The Challenge
Making kitchen accessories visually appetizing - the challenge in this project was to present various products in the right context and in the most appealing way. This included selecting the appropriate props and subsequent arrangement without losing focus on the main product.The Solution
The photo production took place in our agency's own photo studio in Mainz. The products were presented in a creative and inspiring way by taking pictures related to cooking and dining. In addition, simple product shots taken on a white background perfectly showcased the kitchen utensils and completed the photo production.
Product Photography - Mood
Different backgrounds and props can be used to creatively upgrade classic laydown images to persuade potential customers to make a purchase. Exciting perspectives and attention to detail turn even simple product images into eye-catchers and make all the difference.
Product Photography - Traditional
Clipped product images on a consistent white background enable a focused presentation of the kitchen utensils, making details such as material properties and design clearly recognizable. Consistent product images provide the online store with a professional appearance, improve the user experience through faster loading times and make it easier to compare different products.
Video Production
Videos offer a detailed presentation of the products and often demonstrate their use. This helps customers to make informed purchasing decisions by giving them a more comprehensive impression of the product. The close-up shots of the GRÄWE pan highlight the texture and ergonomic handles of the pan. Customers are able to see specific details and features of the product that cannot be shown in photos. This leads to a better perception of the product quality and functionality and makes the items more convincing and attractive to potential customers.#Photo production // #Product photography //#Image editing // #Clipping // #Video production // #Product video
