CAWÖ
11. July 2024
BAUMIT
13. August 2024
The Challenge
As part of a new product launch, various types of media content were needed to fill the website with life and present the product in an appealing way. The product in question was an antiperspirant that is suitable for both men and women. As no image material was available yet, the project included product shots of the antiperspirant bottle as well as images of application scenes with a model.The Solution
In order to generate a diverse selection of image and video material, the production took place in our agency studio in Mainz. In collaboration with three models, a wide variety of motifs and set-ups were shot to present the product in the perfect way.
Photo Production with Model
The photo production with models allows the portrayal of usage situations, and the emotions generated by the models' charisma have a positive effect on the perception of the antiperspirant. Bérénice, Simone and Niklas skillfully staged the product and the results speak for themselves.
Product Photography – Mood
The mood photography improves the perception of the product through the selective staging of the antiperspirant. The intentionally chosen background of an aloe vera plant emphasizes the connection to the natural ingredients and the caring properties of the product. This type of presentation conveys an atmosphere of freshness and naturalness. The images go beyond mere product presentation and appeal to the emotional level of the viewer. They help customers to better understand the positive effects of the antiperspirant - such as refreshment and gentle care.
Product Photography – Traditional
Traditional product photography, however, is also essential for the perfect product presentation. Neutral backgrounds are used to put the focus on the product. The images and products look particularly high-quality when reflections are added (see image on the left). Alternatively, the use of shadows provides more depth, making the product bottles appear three-dimensional (see image on the right). This ensures a convincing and realistic product presentation.
Video Production
Videos are an effective way of promoting TEORANT. They offer the opportunity to show the antiperspirant in use and present its benefits vividly and illustratively. Explanatory texts explaining the application of the product inform the viewer step by step how to use it effectively. This visual instruction prevents misunderstandings and increases customer trust. Videos can also arouse emotions and establish a direct connection with the viewer, which in turn positively influence the purchase decision. They are therefore a versatile tool for convincingly communicating the effectiveness and unique features of the antiperspirant.A+ Content & Image Editing
A+ Content offers numerous advantages for the promotion of antiperspirants in e-commerce. High-quality images, informative texts and appealing layouts communicate the special properties and instructions for use both comprehensively and convincingly. It improves the shopping experience, boosts customer confidence and increases conversion rates as the product is presented in a more attractive and catchy way.
The website is a crucial touchpoint in the customer journey where customers make their purchasing decisions. An appealing and professional appearance is therefore crucial. Therefore, during post-production following the photo shoot, high-quality photo material was created in a suitable format that can be used as banners for the new website.
#Photo production //#Video production //#Product photography //#Mood pictures //# Product photography with model //# A+ Content
